The QPS Project
Client website
www.qpsproject.org
In collab with
Secret Identity
The QPS Project is more than just a playground – it’s a vision for adventure, exploration, and community.
To support Queenstown Primary School’s fundraising efforts, we developed a brand that captures the spirit of the project and inspires engagement.
From meaningful iconography to a vibrant colour palette, every element reflects the school’s connection to nature and play.
Playful typography and bold visuals bring energy to social media, merchandise, and print materials.
A dedicated fundraising website built on the Raisely platform ensures a seamless way for the community to contribute.
Developing a Brand for The QPS Project. Creating a strong and engaging brand for The QPS Project is key to rallying support for Queenstown Primary School’s new playground. The brand reflects the school’s adventurous spirit, connection to nature, and commitment to community-driven fundraising.
Iconography with meaning. We designed a unique visual identity incorporating key elements that represent exploration and the local environment.
Landscape/simplified variations.
The brand features a stylized landscape design, with simplified elements for versatility. This ensure seamless application across merchandise, social media, print, and digital platforms while maintaining a cohesive identity.
Earthy yet vibrant colour palette.
A dynamic mix of pink, purple, navy, grey, and green balances warmth and energy, reflecting both the natural landscape and the playfulness of youth. These colours create a sense of adventure while keeping the design fresh, engaging, and full of life.
Playful & Engaging Typography. Fonts with character bring a sense of fun and movement, ensuring the brand feels fresh and engaging for families, kids, and supporters alike.
The QPS Project brand extends to merchandise creating awareness while supporting fundraising efforts.
Brand story. The icons, fonts, and colour palette work together to support The QPS Project’s storytelling, creating a cohesive, engaging, and visually meaningful brand experience.
A dynamic fundraising website. Built on Raisley, the website provides a seamless donation experience while showcasing the project’s goals, progress, and impact.
Raisely CMS. Raisley is a powerful fundraising platform designed for seamless donations, campaign tracking, and community engagement. It offers an intuitive, customizable experience, helping The QPS Project reach its fundraising goals effectively and efficiently.