Glue Creative

Poshtel

When a distinctive new hotel prepared to open its doors in Oamaru, we were brought in to help shape a digital brand experience that reflected its quirky charm and creative spirit.

Building on an existing logo, we expanded the visual identity, developed a tagline, and rolled out a suite of brand elements across print and digital.

From photography art direction and tone-of-voice development to copywriting and an integrated advertising campaign, we created a brand experience that felt both polished and playful – capturing the hotel’s distinctive character and broadening its appeal to a design-savvy audience.

Alongside this, we designed and developed a custom website that balanced form and function. The site brings the brand to life through tailored content, subtle animations, and thoughtful design – while seamlessly linking to the hotel’s third-party booking platform to ensure a smooth, user-friendly reservation experience.

The result is a cohesive, characterful brand that continues to resonate with both guests and locals – bringing the hotel’s quirky spirit to life across every touchpoint.