Topflite
Services
Brand identity Graphic design Creative direction Brand style guides Packaging Illustration Iconography Website design Digital advertising T-Rex
Client website
www.topflite.co.nz
In colab with
Secret Identity
For over a decade, we’ve partnered with this longstanding and respected Kiwi company, supporting their growth from a small family business to a nationwide supplier.
As a trusted collaborator, we’ve helped shape their brand’s evolution through thoughtful packaging design, dynamic social media templates, printed marketing materials, and engaging website design. Working alongside their in-house design team and external strategists, we’ve ensured cohesive, impactful branding at every touchpoint.
It’s been a privilege to witness their journey and contribute to their success, combining our expertise with their vision to create a brand that truly resonates with their customers across New Zealand.
Icon development. A heart-shaped icon symbolizing care and nurture, with flowing lines evoking ploughed fields, a bird´s wingspan, and a joyful pet’s tongue.
Logo Suite. We created a comprehensive logo system in multiple orientations and formats to ensure flexibility across all channels. Whether in print or online, the brand now holds its visual integrity with confidence and consistency.
Website design. We provided creative direction and design guidance to ensure the brand translated seamlessly online. Our input focused on layout, tone, and visual consistency—helping Topflite create a digital experience that aligns with their identity and delivers clarity for their customers.
Stationery & Signage. From business cards to building signage, every piece of Topflite’s visual identity was updated to reflect the new brand system. These assets help the team show up with clarity and professionalism across the board.
Catalogue Design. Managing over 500 SKUs across six distinct product categories takes serious coordination. We developed flexible catalogue templates that not only showcase the range beautifully but also support the internal team in updating content with ease.
Wild Bird Range: Packaging. Packaging for the Wild Bird range needed to stand out in-store while staying true to the brand’s roots. The final design balances strong shelf presence with warmth, trust, and the sense of care that defines Topflite.
Hound Range: Packaging. For the dog category, we created a sub brand that brought playful energy and a touch of premium appeal to the packaging & marketing. Each product tells a story, helping customers feel confident they’re giving their doggo friends the very best.
Social media templates. To support Topflite’s in-house team and ensure a consistent presence across platforms, we created a suite of custom social media templates. Designed to be flexible and on-brand, these templates make it easy to share product highlights, updates, and seasonal campaigns while keeping the visual identity strong and cohesive.