Atutahi
Services
Brand identity Packaging Illustration Brand strategy Content strategy Copywriting Photography & videography E-commerce WordPress websites
Client website
www.atutahi.nz
In colab with
Point & Shoot
We’ve loved working with Reni from KiwiKai over the years, so we were stoked when she asked us to help bring her new brand, Atutahi, to life. These amazing Kiwi-crafted drinks and chutneys are packed with natural goodness, featuring kawakawa, horopito, and kūmarahou—some of the most iconic native plants in Māori medicine.
We started by crafting a brand story that’s as authentic and vibrant as Atutahi itself. From there, we wove that narrative into everything: website copy, social media messaging, and beyond, creating a voice that’s engaging and unmistakably Atutahi.
The visuals? We went all out—designing a bold brand identity, hand-illustrating each native flavor, and crafting beautiful packaging and marketing materials. We also directed an incredible photoshoot with our talented friends at Point & Shoot, capturing stunning imagery that brought the products and brand story to life.
Then, we tied it all together with a sleek, user-friendly e-commerce website that showcases the products, celebrates their roots, and oozes health-focused vibes. To keep the momentum going, we created a social media strategy packed with tailored content to connect with Atutahi’s audience and grow its community.
And we’re not stopping there—more exciting designs are on the way, and we’re so proud to be part of Atutahi’s journey as it continues to flourish!
The brand. Personality & elegance.
Illustrations. Quirky & unique.
Packaging design. Developed to reflect each native flavor while showcasing Atutahi’s natural, authentic, and Kiwi-crafted essence.
Photography. Telling the story through the eyes of every day Kiwis.
Website. The website beautifully showcases Atutahi’s products, brand story, and stunning photography, weaving together a seamless digital experience that highlights the natural essence, authenticity, and craftsmanship behind every aspect of the brand.
WooCommerce plugin for WordPress. Provides Atutahi with a flexible, user-friendly platform for online sales, enabling efficient product management, secure transactions, and a smooth shopping experience for customers.
The brand story and imagery were woven through the website to show why Atutahi puts so much love and care into their selection processes. It is people. Time and time again.
We developed a social media content plan to align with Atutahi’s brand story, ensuring a consistent digital presence. Focused on the benefits and sustainability of native leaves, the strategy drives awareness, engages audiences, and strengthens the brand’s connection with its community.
