Working alongside Dry Crust Communications, we were contracted to develop an all-inclusive and consistent branding structure for Council and the District.
Rangitikei is renowned for having the most prolific kowhai stand in New Zealand. The geometric kowhai icon was developed to represent growth & the triangular shape supports the strong foundations of the community and it’s direction going forwards. RDC wanted a unique identity that represented the personalities of their District. Renowned for their Taihape gumboots, Mangaweka plane and the bulls of Bulls, they wanted to retain those iconic features and bring it all under one brand.