Help people find their way (without needing a map or a Master’s degree). We design signage and visual systems that guide with ease.

Wayfinding is more than arrows and icons – it’s a whole experience. We help you map user journeys and design signage that’s both functional and friendly.

From cycle trails and outdoor networks to council services, office buildings, and community spaces, we design clear, intuitive wayfinding systems that reflect your brand and help people move through spaces with confidence.

We think about hierarchy, colour, consistency, and accessibility – then bring it all together with great design that works in the real world.

We’ve collaborated on wayfinding systems across Aotearoa – including spaces with multiple user groups, languages, or touchpoints.

Good signage is invisible. Bad signage gets complaints. Let’s make yours the helpful kind.