Tiny Bird Therapy
Client website
www.tinybirdtherapy.co.nz
Tiny Bird Therapy came to us as a startup with a strong sense of care and purpose. Bridget, the founder is humble, kind, and deeply committed to personal connection. She wanted a brand that reflected her therapeutic approach: calm, hopeful, and deeply human. She knew she didn’t want to blend in with the typical clinical or overly polished look common in the industry. Instead, she needed something distinctly her own—something playful, grounded in Aotearoa, and able to speak to people with warmth and empathy.
We provided a full brand development package and custom Squarespace website, working closely with her to create a visual identity and digital presence that reflected her unique New Zealand perspective. Soft, nature-inspired colours balanced a sense of calm with quiet optimism, while native bird illustrations and photographic elements rooted the brand in a local, authentic context. Every touchpoint – from logo to website – was crafted to create a safe, welcoming experience that sets her apart in a crowded space.
Logo design. We crafted a hand-drawn logo featuring a tiny bird—symbolising gentleness, freedom, and individuality—with soft lines and a personal feel.
Brand expansion for social media. Custom-designed templates and brand assets for Instagram and Facebook to carry the brand’s unique tone across digital channels.
Colour palette – inspired by nature.
We developed a vibrant, nature-inspired palette combining native greens and earthy tones with bold hits of orange, pink, and lime—adding energy, freshness, and a distinctly Kiwi personality to the brand.
Imagery styles – fresh & nature focused. Photography direction focused on soft natural light, textures, and local New Zealand landscapes to reflect the client´s grounded, nature-based values.
Graphical elements. We incorporated native plant illustrations into the visual system, expanding the brand’s ability to tell its story in multiple ways.
Squarespace website design – scalable, user-friendly, and reflective of brand values. We built an inspiring and welcoming Squarespace site that not only showcases Bridget´s services but also embodies the values and personality of her brand. Squarespace’s intuitive design tools allowed us to create a seamless, responsive experience that is easy to navigate across all devices. The platform’s flexibility ensures the site is simple to update and expand as the business grows, allowing for effortless additions of new content or services.